Collection: Pillows

Pillow firmness describes how soft or supportive the pillow feels under your head. A softer pillow compresses more easily, while a firmer pillow generally maintains more of its shape and height.

Choose the feel that keeps you comfortable without forcing your head too far upward or allowing it to sink more than you prefer. Firmness can feel different depending on the pillow material, thickness and your body size.

Pillow height is also called pillow loft. The right loft depends on your sleeping position, shoulder width, mattress firmness and personal comfort preference.

• Side sleepers often prefer a fuller or higher-loft pillow.
  
• Back sleepers may prefer a medium-profile pillow.
  
• Stomach sleepers often choose a lower-profile or softer pillow.
  

These are general starting points rather than fixed rules. Choose a pillow that feels comfortable and keeps your head in a natural position.

Different pillow materials can create different levels of cushioning, responsiveness and shape retention.

Foam-based pillows generally provide a more defined, supportive feel, while fibre-filled pillows may feel softer and more traditional. Some pillows also include specialty covers or infused materials that change the surface feel or design.

Review each pillow’s product description for its exact filling, cover material, firmness and construction before ordering.

Replace a pillow when it becomes noticeably flattened, lumpy, damaged, difficult to clean or no longer feels comfortable. The usable life of a pillow depends on its material, construction, frequency of use and care.

Guest-room pillows may last longer because they are used less often, while an everyday pillow may need replacement sooner. Follow the individual product’s care instructions to help maintain its shape and cleanliness.

Always follow the care label because washing instructions vary by material. Some pillow covers may be removable, while the inner pillow may require spot cleaning or other specific care.

Use a pillowcase and, where appropriate, a pillow protector to help keep the pillow cleaner. Allow the pillow to dry completely before putting it back on the bed, and avoid machine washing unless the product instructions specifically allow it.